• anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Screen Shot 2011-12-05 at 22.48.26

nRelate blog plugin – a new way to monetize your site

Dec 5th

Posted by Lolly in Blogging

1 comment

Over the last few years, brands have increasingly been attempting to engage with bloggers with various degrees of success. Some bloggers have landed book deals on the back of their blogs, others have teamed up with brands to being to market new products  and services, whilst smaller bloggers live of advertising, affiliates or the occasional sponsored post (I am not a big fan of these but hey ho!)

 

If you’re trying to monetize your site, here’s a new exciting option worth giving a go.

NRelate is unobtrusive plugin very similar to the popular LinkWithin, but ‘sponsored content’ is displayed in the ‘related posts’ thumbnails in addition to your own More >

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Influencers - How trends and creativity become contagious

What’s an influencer anyway?

Oct 11th

Posted by Lolly in Social Media

No comments

Is online influence based on someone’s level of expertise and the respect they had within their community?

Is it a numbers game i.e. someone who’s well connected online through their blog, Facebook and Twitter following?

Or is someone who has a different way of thinking, a different way of expressing themselves?

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in music and fashion. Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping More >

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