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Comment on Who’s your Twitter BFF? by twitter

twitter — Fri, 10 Feb 2012 11:18:49 +0000

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Comment on Cool Parisian Store Fronts by Rehber Esccort

Rehber Esccort — Fri, 10 Feb 2012 00:07:23 +0000

Cool Parisian Store Fronts thank you

Comment on How the Sainsbury’s Customer Service Letter went viral; my theory by Turgay Akar

Turgay Akar — Wed, 01 Feb 2012 22:52:33 +0000

Never really got to say how great your research was here, you not only found how it all started but how it naturally progressed. These are some of the great examples why customer service must integrate with social media and a lesson for some companies to improve their customer service.

Comment on How the Sainsbury’s Customer Service Letter went viral; my theory by Tom Revell

Tom Revell — Wed, 01 Feb 2012 16:47:57 +0000

Was just writing about this – really interesting to see the little moments that can cause a story to explode… twice!

Comment on How the Sainsbury’s Customer Service Letter went viral; my theory by Should all brands be social? «

Should all brands be social? « — Wed, 01 Feb 2012 11:40:22 +0000

[...] Tiger Bread to Giraffe Bread after three-and-a-half-year-old Lily Robinson’s letter caused a social stir, maybe you [...]

Comment on How the Sainsbury’s Customer Service Letter went viral; my theory by Graham

Graham — Wed, 01 Feb 2012 10:24:51 +0000

I picked up the story on 25 Jan in a tweet from Ben Goldacre in connection with the LA Fitness debacle:
http://tinyurl.com/886yvuo
As he’s got nearly 175,000 followers I guess that fuelled some of the interest

Comment on How the Sainsbury’s Customer Service Letter went viral; my theory by Stephen

Stephen — Tue, 31 Jan 2012 16:32:08 +0000

I first read the Sainsburys letter when it was offered as an example of brilliant customer services, in light of the recent #LAFitness debacle, where they would not terminate the contract of an unemployed, pregnant lady.
The lesson: In the next trend of bad publicity, share some good!
PS As a breadmaker, making Tiger Bread is one of the hardest to do!

Comment on How the Sainsbury’s Customer Service Letter went viral; my theory by Lolly

Lolly — Tue, 31 Jan 2012 13:38:38 +0000

Well spotted – the date has now been amended and should have read June 2011 in the first place

Comment on How the Sainsbury’s Customer Service Letter went viral; my theory by Idris

Idris — Tue, 31 Jan 2012 13:08:30 +0000

“linking back to a Bitter Wallet post written in 2006 as the fire starter”

Euh, wait, whut?

Comment on How the Sainsbury’s Customer Service Letter went viral; my theory by Thomas Knorpp

Thomas Knorpp — Tue, 31 Jan 2012 10:07:00 +0000

we loved the analysis of how this got trending a second time around – thank you for that Laurence.

I just wanted to let you know that as of today, thanks to Lily’s letter, Chris’ response and the thousands of comments, posts and tweets the product formerly known as Tiger Bread will be called Giraffe Bread: http://www.j-sainsbury.co.uk/giraffebread

Kind regards from the Sainsbury’s press office!