Laurence who?

Multi-cultural, multi-lingual (English, French and Italian), digital native and all round geek, I can normally be found scouting the net for the latest trends, playing with the newest shiny social networks  or mobile apps.

I started blogging in 2006 when Myspace was still hip, and I have witnessed Social Media evolve to become fully integrated in the marketing mix. I have have met some wonderful industry peeps in real life through this blog over the years, and I hope to meet many more in the years to come!

I currently work and play in London but my ambition is to move to New York one of these days! The views expressed in this blog are mine, and do not necessarily represent those of my employer.

My logo was created by the awesome Pizzulata