‘Angry Birds Seasons’ Christmas game out now
Dec 2nd
Both versions of the game became available yesterday, with Angry Birds Seasons being available on Apple devices either in the App Store, as a free upgrade (called ‘Season’s Greetings’) for anyone who bought the special Halloween version of the game (which was well worth buying!)
The title Angry Birds Seasons strongly suggests that we’re likely to see more differently-themed seasonal additions to the Angry Bird franchise every few months – although whether they’ll be free updates or paid for remains to be seen.
The game has been designed as an advent calendar and one can hope there’ll be a nice little surprise More >
Back to basics
Nov 30th
Here’s a presentation I put together for training purposes a little while back. I feel as though my obsession with getting coverage and links has somehow gotten in the way of what really matters – conversations and enabling relationships; let’s go back to basics, shall we?
Bloggers vs. PRs series: Under the skin of The Style PA
Nov 11th
I recently met the lovely Jenny Hayden aka The Style PA as part of my Ford Ka / TONI&GUY Discover a Style you’ll Love activity (more about this soon!)
Jenny agreed to answer a few questions for my Blogger vs. PRs series (you can read the first instalment with London Beauty Review is here); PRs take note!
Describe your blog in 140 characters or less
My blog covers hints, tips, tricks and trends for effortless style. You don’t have to be rich to be stylish but fresh ideas can be handy.
How many PR pitches do you receive on a daily /weekly basis?
I am generally drowning in More >
Wave Report 2010: The Socialisation Of Brands
Nov 3rd
Universal McCann has has released their 5th Social WAVE report with almost 40,000 respondents globally. The report focus on how the growth in social media is opening avenues never seen before by brands, and show insights on how brands can look to use social to its maximum potential.
Sit down and grab a coffee as this report is 72 pages long and explores the new social media landscape, its impact in our daily lives and even attempts to explore the future of social media.
Worth reading
Introducing MOJO: Gamification, blog readership engagement, loyalty & growth
Nov 2nd
Checking-in has become an increasing part of our social consumption since the appearance of apps such as Foursquare, Gowalla, Yelp, Facebook Places, BrightKite, or entertainment social network, GetGlue.
Whilst I have toyed at some point or another with these apps, Foursquare remains my app of choice; the user-base (i.e. the majority of my friends use Foursquare vs. other geo-location apps), the gaming element (‘I’ll be the Mayor whether you like or not’) and the badges (gutted I missed the London super-swarm badge the other day) keep me coming back for more.
But how would you feel if checking-into a blog?
One of More >
Email Marketing is still alive and kicking
Oct 21st
Following the success of this post, my friend Guillaume offered to give me his take on email marketing. It an interesting one… with the rise of social media, and marketing budgets being stretched out in various directions, is email marketing really dying or is it joining forces with social media?
Guillaume on email marketing:
Given that people browsing the web now spend more time on Facebook than in their email inbox and even check Facebook before checking their emails, I wonder how effective email marketing is these days. After all, newsletters and other un-solicited emails tend to:
a) Get deleted straight away
b) End up More >
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