Laurence Borel
  • From 20K words to 100K words… a few tips on preparing your PhD #PhDChat
  • An analysis of M&S’s and John Lewis’ hashtag strategies
  • From 140 characters to 20K words
  • Using hashtags in videos: 4 best practice tips
  • 6 typologies of hashtags seen in 2013
  • The hashtag project #hashtagLDN

From 20K words to 100K words… a few tips on preparing your PhD #PhDChat

Published 12/01/2015 at 7:15 pm - No Comments

Yet again, I haven’t blogged in a while, partly due of lack of time but also partly due to lack of inspiration. I have been busy to say the least, juggling my senior management role, the completion of my MRes (which I passed with Distinction; the hashtag whitepaper is due to be uploaded on SlideShare […] IWEBIX Webdesign

An analysis of M&S’s and John Lewis’ hashtag strategies

Published 09/11/2014 at 11:23 am - No Comments

Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert of some sort. Once again, brands are competing for the Christmas ad that will generate the highest number of views, but also conversations through hashtags. John Lewis has once again gone down the emotional engagement route through story-telling, achieving 8 million views […]

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