Bloggers vs. PRs series: Under the skin of Beauty Bloggers
Oct 20th
As part of my ongoing social media work with Ford of Britain, I’ve recently had the opportunity to work, and meet in the flesh a few top UK beauty and fashion bloggers.
I am very conscious that relationships between PRs and bloggers are tense, and PR fails such as the Bangs and a Bun affair reflect badly on our industry. PROs should make an effort in understanding what bloggers want, the type of content they’re interested in, but most importantly forging ongoing relationships; blogger outreach to me, is the equivalent of a one night stand…
I asked the lovely Sarah and Gemma More >
What’s an influencer anyway?
Oct 11th
Is online influence based on someone’s level of expertise and the respect they had within their community?
Is it a numbers game i.e. someone who’s well connected online through their blog, Facebook and Twitter following?
Or is someone who has a different way of thinking, a different way of expressing themselves?
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in music and fashion. Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping More >
How to reclaim/consolidate a Facebook Fan Page
Sep 28th
Now that you’ve successfully reclaimed that cybersquatted Twitter account, your client wants you to set up a fan page for the brand. After doing a quick search on Facebook, you noticed that fans have set up a number of fan pages impersonating the brand, a breach of Facebook’s terms and conditions.
Scenario #1:
If you do not currently have a Facebook Fan Page but want to reclaim these pages, simply contact Facebook to reclaim ownership/admin rights of the page; Facebook can also merge the fans of the other pages in one place if you ask nicely
Scenario #2
You have an official brand More >
How to reclaim a cybersquatted Twitter account
Sep 27th
Here’s something that might come in handy at some point or another in your social media career.
Your client wants to set up a Twitter account, but someone else has already taken their chosen handle. You can reclaim this Twitter handle provided the cybersquatted profile has been inactive for more than 9 months, and Twitter will release the username.
UPDATED 3/03/11: It looks like Twitter updated their policy and simplified the whole process. You can reclaim you the handle directly via their online form.
You’ll need to provide them with the following information:
- Username of the reported account
- Your company name
- Your company Twitter account (if there is one)
- Company More >
So what’s the Kindle like then?
Sep 16th
Amazon recently announced that their Kindle e-books are they are outselling hardback books for the first time. If you had asked me a couple of years ago whether I would buy an e-book reader I would probably have said ‘no way!’ Reading a book is a pleasurable experience; the smell of the book, inspiring artwork on the book cover, the satisfaction of knowing you’ve almost finished a book… But having recently moved home for the 9th time in 10 years (scary stuff, huh?) I finally decided to part ways with some of my books and go digital.
So what’s the Kindle like?
The More >
Ford Kuga painted by artist Popbang Colour
Sep 13th
Picture via Ford Kuga on Flickr
When I started working on the Ford account, a fellow PR practitioner told me: ‘check out what they’re doing in the States. They’ll be up for doing lots of cool online things.’ As it turns out this person was right…
After taking a handful of bloggers to take part in Ford Kuga time trials and car stunts with Paul Swift, we recently commissioned artist Ian Cook (aka Popbang Colour) to paint the Ford Kuga live on the Internet. But here’s the twist… Popbang Colour paints with radio controlled cars instead of paint brushes… and journalists and bloggers alike More >
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