blog till you drop! | Digital Marketing Consultant

The #hashtagproject
Published April 21, 2013 - No Comments
Welcome to the hashtag project! As a Digital Marketing Professional and an academic, I am frustrated to see that these two worlds simply do not communicate. There is so much interesting academic research around digital/social media marketing which professionals do not necessarily have acce ...
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Social Media and Consumer Behaviour – results of last year’s study (qual/quant)
Published April 16, 2013 - No Comments
Towards the end of last year I carried out a small piece of research on how social media is utilised and affects consumer behaviour specifically for high-involvement products, in this instance smartphones. I’ve been meaning to post the findings for ages, alas, things got a little b ...
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3 examples of community building email marketing campaigns
Published March 24, 2013 - No Comments
Email marketing works best when you are focusing on making your subscribers happy and building relationships with each email campaign. A happy email subscriber is an engaged one; it’s not just about selling, it’s also about telling a story, your brand’s story, and buildi ...
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3 books to bring out the best of yourself at work
Published March 3, 2013 - No Comments
I haven’t had an awful lot of time to blog recently due to the sheer volume of coursework involved in my marcomms module. I wonder if I still have any readers? But even though I haven’t been blogging much, I have certainly been reading an awful lot both journals, and books. Wi ...
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Spotlight on Tate.org.uk: an excellent example of eCRM strategy
Published November 11, 2012 - No Comments
In their recent Love letter to Tate.org.uk, eConsultancy highlighted how great Tate’s site structure and content is. But the other thing they excel at, is their eCRM strategy. I follow Tate on Facebook, Twitter and Google+ (you can call me a superfan!), and as a Tate member, I also ...
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Connecting the dots

Published 25/04/2013 at 9:22 pm - 1 Comment

You can’t connect the dots looking forward; you can only connect them looking backwards Steve Jobs I don’t believe in coincidences, as cliche as this may sound things often happen for a reason; the path you follow, the choices you make, the people you meet… we have planned what will happen to us with precision, even [...] IWEBIX Webdesign

4 recent academic research articles on UGC and eWoM

Published 22/04/2013 at 12:27 pm - No Comments

Things have been manic juggling university and work over the past few months each bringing their own set of challenges. Now, I’m wondering if I have any readers left?! I just thought I would share some of the recent academic thinking around UGC, virality and eWOM. Marketers, take note! Muntinga, D., G., Moorman, M., and Smith, E., G., [...]

Latest Articles

Latest Articles from the Blog

Connecting the dotsPublished 25/04/2013 at 9:22 pm
4 recent academic research articles on UGC and eWoMPublished 22/04/2013 at 12:27 pm
Social Media and Consumer Behaviour – results of last year’s study (qual/quant)Published 16/04/2013 at 9:48 pm
3 examples of community building email marketing campaignsPublished 24/03/2013 at 10:41 pm
Academic analysis of Three’s #danceponydance campaignPublished 16/03/2013 at 9:23 pm
3 books to bring out the best of yourself at workPublished 03/03/2013 at 5:32 pm
A trip down memory lane; The Museum of Brands, Packaging and AdvertisingPublished 21/01/2013 at 5:59 pm
[Video] Digital Pond panel: what does the future hold for Digital Marketing in 2013?Published 04/01/2013 at 7:04 pm

The #hashtagproject

Social Media and Consumer Behaviour – results of last year’s study (qual/quant)

3 examples of community building email marketing campaigns