Valentine’s Day at Piccadilly Circus
Feb 12th
Last year, I had the opportunity to work on the relaunch the McDonald’s Piccadilly Circus sign through Social Media using Facebook, Flickr, Delicious, YouTube, whilst also engaging with a few London-based bloggers.
By standing on the pavement at Piccadilly Circus, you can have a unique and quirky picture taken right under the sign.
McDonald’s have just added some new executions bang on time for Valentine’s Day including a ‘I love you balloon’, ‘Be my Valentine’ and 12 red roses.
Why not pop down there at the WE to check them out? The ‘I’m loving’ it’ catch phrase fits quite well with the whole Valentine’s More >
Blogger relations – the good, the bad and the ugly
Feb 9th
Engaging with bloggers is by far the hardest aspect of digital PR; emailing news releases to bloggers often won’t do the trick – bloggers want good content but they also want to get something out of being approached, a product perhaps an invitation to an event, some may even ask for cash (I think we all know about how I feel about bloggers getting paid, so we’ll skip this one)
This blog post is very much a summary of my experiences as someone who engages with bloggers, but also regularly gets pitched.
2007 – The honeymoon period
I was first pitched by a More >
Greed, not need, driving unsustainable thirst for ‘news’ – by @adamvincenzini
Feb 3rd
My favourite thing about Social Media has to be the ability to connect, and share ideas with like-minded people from all over the world, and I’ve met quite few people IRL over the years who I really admire, and enjoy spending time with.
My new favourite blogger is the Comms Corner’s Adam Vincenzini, the rising star of Digital PR, and a very likeable person on a personal level too!
Earlier this year, Adam decided to give up reading newspapers for a whole year and purely rely on digital sources instead. Here’s his take on digital content and our thirst for ‘news’
By Adam Vincenzini, The More >
Facebook: what does your profile picture say about you?
Feb 1st
I’ve been busy in the last couple of weeks , hence the lack of blogging but here’s a quick one for the road – the credit goes to @jetube for this
According to Nico, girls have only use four different types of Facebook profile pics and coming to think of it, his analysis is pretty accurate!
1) The single girl… will have a picture of herself dancing, on holiday, with a girlfriend/best mate or their pet
2) The girlfriend… will upload loved up couple pic…
3) … a few years down the line, this will be replaced by wedding photos, awww
4) Add another couple of More >
Good-bye Flickr Pro
Jan 23rd
I’ve fallen out of love with Flickr…
I have been a Flickr Pro user for a number of years, but recently decided not to renew my Pro account. Flickr was the place where I kept my travel shots, but also indulged in a little macro photography now and again.
The Flickr community is awesome and I’ve discovered a number of truly amazing photographers over the years… I am a firm believer that the photo-sharing site can be a very powerful conversational tool, and should be included, whenever possible, in your overall social media strategy.
Flickr has however failed to keep up with other social networking sites More >
Taking a break
Jan 22nd
It’s been a little quiet on here over the past week or so… I am not entirely sure whether it’s writer’s block, lack of time (perhaps inspiration), or maybe all of the above. I can’t even be asked to Tweet!
I’ll be back for sure when I have something good to share… And oh, tips to beat writer’s block greatly appreciated!
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