Laurence Borel
  • An analysis of M&S’s and John Lewis’ hashtag strategies
  • From 140 characters to 20K words
  • Using hashtags in videos: 4 best practice tips
  • 6 typologies of hashtags seen in 2013
  • The hashtag project #hashtagLDN

An analysis of M&S’s and John Lewis’ hashtag strategies

Published 09/11/2014 at 11:23 am - No Comments

Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert of some sort. Once again, brands are competing for the Christmas ad that will generate the highest number of views, but also conversations through hashtags. John Lewis has once again gone down the emotional engagement route through story-telling, achieving 8 million views […] IWEBIX Webdesign

Paris vs. New York: a visual tale of the two cities

Published 30/10/2014 at 8:33 pm - No Comments

In this stunning film, filmmaker Frank Matellini explores the similarities and differences of Paris and New York City in the wonderful split-screen time-lapse video, “Paris / New York”.   As I was perusing the Internet for a suitable photo for this blog post, I also found this 2012 article showcasing some of the artwork created by Vahram […]

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