BookBench trails – 2nd July – 15th September I am a sucker for cultural trails. They remind me of my time working in Digital Marketing during the Olympics. Launched by the National Literary Trust (NLT) and Wild in Art, the Books About Town project sees 50 BookBench sculpture ...read more
In the early days of social media, video marketing was usually done on platforms like YouTube and Facebook. Brands would simply upload their ads online and consumers would happily share them within their network. But for the past couple of years, brands have increasingly been including has ...read more
The integration of hashtags in advertising is a recent phenomenon. A study during the February 2013 Super Bowl XLVII carried out by buzz monitoring firm Sysomos, showed that half of the 47 commercials broadcast during the event contained a hashtag or had a reference to social media of some ...read more
Welcome to the hashtag project! #hashtagLDN As a Digital Marketing Professional and an academic researcher, I am frustrated to see that these two worlds simply do not communicate. There is so much interesting academic research around digital/social media marketing which professionals do no ...read more
If you have read my top tips for new students, you will have noticed that I mentioned that finding the right accommodation is crucial to your students’ wellbeing. I personally did my undergrad outside of London in Canterbury and lived in Halls during the first year of my undergrad. I had the time of my […] IWEBIX Webdesign
I am finding it hard to believe that we are now in mid-August and that my Masters of Research is almost over. Things have been busy at my end finishing off my hashtag project thesis, authoring a book chapter, turning said thesis into an article and applying for a PhD. Phewww! I sit uniquely on […]
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