Interview with the blogpaper
Jul 10th
A fire broke out in London this afternoon, and within minutes #sohofire was a trending topic on Twitter, with dozens of photos being shared online.
Digital communications are not only increasing the amount of easily-reached information but is also collapsing the hierarchy of the previous two centuries and upended traditional publishing. Anyone can now publish their thoughts, pictures and videos at little or no cost to a global audience.
I was recently followed by theblogpaper on Twitter, a new exciting news community. I emailed one founder Anton Waldburg earlier this afternoon who kindly agreed to answer a few questions:
Who’s behind the blogpaper? More >
July ’09, yet some journos still don’t get social media…
Jul 9th
Flicking through my morning paper showed yet again that some old media journos really don’t get social media!
Old media has been suffering over the past couple of years, and that’s been evident with larger entities across several industries–print, television, film and music. Can this struggle be solely attributed to the rise of new media? The answer is yes, however it’s nice to see that the film and music industries are increasingly engaging with their audiences and attempting to tackle piracy through exciting social media campaigns.
Sites such as Twitter, Facebook or blogs are increasingly being discussed in papers, sadly More >
How to launch a product with your community
Jul 7th
I recently discovered a brilliant video by Seesmic founder Loic Lemeur, who shares some insightful tips on how to use a community to successfully launch a product, as well the importance of WOM.
The video is in French, but I’ve tried to highlight some of the key learnings here.
To kick things off, Loic mentions that the Web can be segmented into 3 distinctive periods: - 1993-2000 were the years of the static web, i.e. the web was a reproduction of traditional offline media - 2000-2008 were the years of the social web (web 2.0), with the rise of blogs, More >
Influencing consumers through digital advertising
Jul 4th
As other forms of advertising are losing their effectiveness, digital advertising is going from strength to strength. The reason for this is simple – online advertising is infinitely more measurable, interactive and customisable. Here are a couple of effective digital advertising campaigns I spotted this morning…
Spotify represents a fantastic opportunity for advertisers and brands. The Spotify advertisements are non-intrusive and straight to the point, and very much like radio advertising, attention levels tend to be high. Spotify adverts often combines both an audio-element with a visual element – by clicking on the British Gas visual, on the bottom left hand-side More >
10 kick-arse WordPress plugins
Jul 2nd
Following the success of this post, I felt it was time to write a quick note about plugins.
Now that your WordPress blog is up and running, the next step is to customize your blog by adding plugins. Plugins are small programs that add extra features to your blog; there are currently thousands of different plugins available.
Adding a plugin is very simple process: - On the dashboard , go to the plugin tab, click add new, browse for the plugin you wish to add and click activate - To customize your plugin, go to the settings section and select the plugin More >
Interesting ads spotted in London
Jul 1st
Here are a couple of outdoor/newspapers ads that recently caught my eye whilst travelling on the Tube/bus.
I really like this 3D poster at a bus stop spotted on Lavender Hill in Clapham. It stands out from the crowd, and the 3D effect will certainly get parents and kids excited about the movie.
I also spotted this countdown ad for S. Darko in the London Paper. It’s a simple idea, yet an effective way of reminding consumers when the movie is due to come out; I can’t wait to see whether the same ad is in the paper tonight with an updated countdown…
Further More >
Recent Comments