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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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VCCP’s binge drinking advertising premiere

Jun 18th

Posted by Lolly in Advertising and Communication

6 comments

 

VCCP invited me yesterday, along with a bunch of other bloggers, to the premiere of the Home Office’s latest advertising campaign to tackle binge drinking amongst 18-24 year-olds. Sadly, none of us got drunk!

 

The VCCP binge drinking ads form part of a wider government campaign aimed at educating consumers about alcohol. There are plenty of other good ads out there, such as the alcohol units campaign also by VCCP but also this print poster by TBWA.    

 

The meet up took place in Covent Garden at the bottom of Long Acre (towards Holborn) where there is currently a Selfridges-type window display with mannequins mirroring the TV More >
Binge Drinking, Home Office, VCCP

Un p’tit bulletin en français pour parler de Cindy

Jun 10th

Posted by Lolly in France

No comments

Et un petit article pour mes amis bloggeurs Français expatriés. La Nouvelle Star vous connaissez ? C’est un programme de télévison sur M6 genre the X-Factor…

 

Un buzz de fou s’est produit autours d’une canditate cette année, non pas parce qu’elle a gagné, mais parce qu’elle s’est fait éliminer…

 

Depuis son passage à l’émission “Nouvelle Star”, Cindy Sander bénéficie d’une nouvelle notoriété, passant sur de nombreux plateaux TV. Beaucoup sont moqueurs et j’adore tout simplement cette parodie! Déjà-vu ?

[youtube=http://www.youtube.com/watch?v=0E_moPKJrzg]

Notre Cindy nationale s’est forgée un nouveau look et est entrée en studio pour enregistrer son nouveau titre électro Papillon de Lumière, un titre efficace More >

Cindy Sander, France, La Nouvelle Star, M6

Feeling thirsty tonight?

Jun 3rd

Posted by Lolly in Advertising and Communication

2 comments

I just love the fact it is now trendy to ask for tap water in restaurants ! I was dining out with my friends a few weeks ago and we asked for a glass of Eau de Tap – you should have seen the waitress’ face: priceless!

Since 1945, the consumption of bottled water has experienced spectacular growth in France, in the context of a general development in industrialised beverages in Europe. Initially, mineral water had a clear medical status attached to it. This image changed over the century and bottled water is now seen as just one consumer product More >

bottled water, Contrex, Evian, This Water, Vittel, Volvic, Volvic Touch of Fruit

My intra-ocular lens surgery

May 29th

Posted by Lolly in Blog Till you Drop!

3 comments

Greetings from France,

 

Something a little personal today. As some of you may know, I am currently in France for my intra-ocular lens surgery (IOL) until next week.

 

I’ve been wearing glasses since I can remember and have a fairly strong prescription (around -6.5D + around -0.5 astigmatism on both eyes). I started wearing contact lenses when I was 15 but became intolerant a year ago – I was devastated.

 

 I saw an eye surgeon for the time 5 years ago but was told my cornea was ‘abnormally thin’ (400 microns, an average cornea being 520 microns) and that laser More >

eye surgery, IOLs

Addicted to Twitter! (for now…)

May 25th

Posted by Lolly in Social Networking - Tools & News

5 comments

 

… is the question my geekiest friend asked me this afternoon. ‘I don’t get it, I really don’t!’ He’s not the only one, and admittedly, I only just started playing with Twitter… I guess I’ll find out in the next few weeks whether this is lust or love!

 

A while back, I asked my Twitter followers what Twitter is all about and Mack gave me the following answer.

 

 

 

 

So far, I have seen people twittering about the weather, traffic information, sending useful links, and promoting their blogs. Here is what Phil and Mack had to say about how they use Twitter:

 

 

 

I think there’s More >

Twitter

Twitter is listening to its community!

May 24th

Posted by Lolly in Social Networking - Tools & News

No comments

 

It’s taken me some time, but I am now truly addicted to Twitter. I will post something about it in the coming days.

 

As a fairly recent user of Twitter I haven’t come across any major problems – OK, it is sometimes a bit slow at updating who you are following and your followers list, but apart from that, my experience has been pleasant.

 

But Mack reported a few days ago that Twitter went down but no one told the community why…

 

Well I am pleased to announce that Twitter has listened to its community! I just tried to send More >

Mack Collier, The Viral Garden, Twitter
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