Integrating online and offline Customer Service
May 13th
Head over to Reputation online to read my latest blog post about integrating online vs. offline customer service
Introducing FRAMED* – A Platform for Digital Art
May 11th
I absolutely love art, and find iPhone art, particularly Hockney’s pieces a fascinating new genre.
The folks at Tha Ltd. in Japan have developed Framed*, a platform for new artforms, which lets you display digital art including interactive art, web applications, motion graphics and illustrations on giant screens.
Framed* consists of an iPhone app that links to a LED display, allowing digital works of art to be displayed, you can even manipulate content using a virtual touchpad. The app controls the display, allowing you to select from a range of artworks in the Framed* store which artists can upload their work to.
This reminds me, More >
Mobile stats: The Android Market will become the biggest mobile content platform in the world by August 2011
May 5th
Berlin-based Market Research Agency research2guidance have just pinged over interesting Android data which may be of interest.
When it comes to creating apps for my clients, I am (occasionally!) guilty of over-focussing on the iOS. Whilst creating an iPhone app may sound like an amazing idea, we shouldn’t neglect other OS, which still represent the majority of smartphone ownership.
Key findings include: :
The Android Market will become the biggest mobile content platform in the world by August 2011; given the current growth rates of app numbers the Android Market will reach 425,000 apps in August and will be surpassing the Apple More >
The Mobile Movement: Understanding Smartphone Consumers
Apr 28th
Always on, always with us, always connected
I’ve been increasingly interested in mobile marketing of late and just thought I would share this video/study courtesy Google Mobile Ads.
I interviewed a friend of mine about his mobile consumption back in 2007; have a listen if you have a spare 5 minutes and you’ll see how much technology and our behaviour has evolved since then.
Expect more mobile marketing related posts in the coming weeks.
5 brilliant YouTube/Facebook takeovers
Apr 11th
YouTube takeovers, I simply can’t get enough of them! Remember the Tipp-ex Bear saga? Whilst a video alone may struggle to get views, takeovers will get you eyeballs, shareability and the conversations you’re after.
AnimalPlanetTV are promoting their River Monster programme through this impressive takeover… and the videos views counter is on fire!
Doritos UK have put together a pretty cool visually appealing, celebrity packed YouTube channel. The icing on the cake for me is Professor Green’s 360 degrees / ‘3D reality’ music video filmed with Yellow Bird technology… On a slightly different note, Yellow Bird also happen to have the coolest URL ever! http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com/
Meanwhile, More >
The fashionable rise of Tumblr and Instagram
Apr 5th
I’ve changed my mind about Tumblr.
Two years ago, I left Tumblr for Posterous, but it seems that Tumblr has made an interesting come back in recent weeks; it’s simple to use, customizable (oh Posterous, your templates are too clinical for my liking), fun (reblogging this, reblogging that!) with a strong sense of community making it easy for users to engage with, and reblog branded content.
And fashion brands have fast spotted an opportunity to set up a presence on the simple blogging service. Tumblr is a great space to convey brands’ DNA through images and content that may not necessarily appeal More >
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