What are you doing on Wednesday?
Mar 30th
Earlier this year Wanadoo ditched its logo and was rebranded under the Orange livery as part of a ‘simplified brand architecture’.
The name change came a little over a year after France Telecom decided to ditch the name Freeserve, its ISP in the UK, and replace it with Wanadoo. This means that the mobile phone outfit have become the umbrella brand for all mobile, broadband and other converged telecoms services.
So, is this rebranding creating consumer confusion or is it a fantastic deal for UK consumers?
Well actually I think we got a pretty good deal out of this, and I believe that Orange now More >
French Presidential Elections 2007 – candidates go viral
Mar 29th
There is now less than a month until the first round of the French presidential election on April 22nd. This post is not about French politics or my political views but about how the French candidates are marketing themselves online. Online politics can be rather dangerous – think John McCain whose myspace page was recently hacked.
I have to admit that I haven’t really looked into what the different candidates have to say but a welcome reminder reached my inbox yesterday.
I was pleasantly surprised to receive an email from François Bayrou about his political plans for French expats; I do not More >
Walkers go green
Mar 28th
Crisps giant Walkers has become the first major food brand to display a carbon footprint and reduction logo on its packaging. Each bag of the crisps creates 75 grams of carbon dioxide, according to Walkers and the carbon trust.
- 44% of the emissions come from the farming phase of the process
- Making the crisps at the factory releases another 30% of the emissions
- Packaging is responsible of 15% of the emissions
- Transportation to shops creates 9%
- Disposal generates the final 2%
Better late than never… My advice is to keep packaging simple:
- Less packaging is more
- Primary colours are easier to print and therefore create less carbon More >
Supermarkets in labels war
Mar 27th
If you care about what kind of food you buy, there is suddenly a lot more to digest.
The big supermarkets have put new labelling systems with more nutritional information on the front of packs – but what you get depends on where you shop. More consumer confusion ahead…
Sainsbury’s, Asda and Waitrose have all opted for a traffic-light label, where green is good, orange is not so good for you, and red is a warning not to consume too much. This is the system the Food Standards Agency would like the whole industry to adopt.
Président Chirac is watching your plate
Mar 23rd
I am currently holidaying in France and I was extremely surpised to see health and nutritional warnings at the bottom of food adverts broadcast on TV, the radio and print media.
This campaign launched on February 28th called Manger Bouger (eat and exercise), aims at educating the population, especially children on what to eat and not to eat. The new warnings include:
- For your health, eat at least 5 portions of fruit and vegetables every day
- For your health, exercise regularly
- For your health, avoid foods containing too much fat, too much sugar and too much salt
- For your health, do not snack between meals
Is France also turning More >
Power 150 Top Marketing Blogs
Mar 22nd
Some of you might remember Todd’s amazing blogs’ ranking system, the Power 150.
The Power 150 is a global ranking of the top English-language marketing blogs. Originally launched in January 2007 as a USA-based ranking, the Power 150 expanded worldwide to include all English-language blogs after TechBrew provided the list’s automation in March 2007. To calculate each blog’s final ranking in the Power 150, a very simple, multimetric algorithm was used. Final ranking is based on the sum of four unique and mostly objective sources:
- Google PageRank
- Bloglines Subscribers
- Technorati Ranking
- Todd And Points
Todd kindly sent me an email a couple of days ago to More >
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