gumtree.com
Feb 17th
If you ask a Londoner where you can find a flat, a clubbing mate or a travel partner, they’ll probably tell you to check out www.gumtree.com.
Gumtree is a network of free online classifieds and community web sites in the UK, Ireland, Poland, Australia, New Zealand and South Africa, similar to Craigslist, which is mainly focused on the US. The main categories are flat / house share and for rent, goods for sale, community, friends and partners, jobs and business services.
Gumtree is part of the Ebay Group which also owns PayPal and Skype.
Ebay were pretty clever when they allowed Gumtree users to let people contact them via Skype by adding a Skype More >
Going Underground… in Paris!
Feb 14th
I spent the last few days in Paris on business and found the French ad, ’la musique vous parle’ (music talks to you) for the Nokia music phone – I blogged about the UK ad last month.
Although there are lots of advertisements on the Parisian Metro, it’s easy to ignore this tsunami of information. The Metro, unlike the Tube is reliable so you don’t have to spend ages staring at the walls waiting for the Metro to turn up
On a more serious note, the achitecture of the metro makes it harder to place eye-catching ads, and the ads are sometimes far too large to take a More >
Going Underground
Feb 4th
The caricature of a typical London commuter is the aspiring but cynical male. He is a middle class, middle aged, suburban, lemming like creature, walking the same path, standing at the same spot, at the same time, with the same newspaper, on the same station each morning, catching the same train, bus or tube, noticing very little between house and workplace. Pretty accurate, isn’t it?
An average Londoner sees roughly 350 ads everyday! While in theory, commuters are a captive audience, they are also creatures of habit and the ads they see on their way to and from work run the risk More >
In my shoes…
Feb 3rd
Well, well, well… it’s been a mad week I have to say, and I haven’t had much time to look after Blog till you Drop! Work is a bit mad at the moment… I am a Qualitative Researcher (also known as Quallies in the industry).
What do ‘Quallies’ do? I spend most of my time listening and attempting to understand what motivates consumers. I then advise manufacturers on what they should do or shouldn’t do.
So what have I been up to this week?
Monday 29th January
9.30 – thank goodness, my Italians colleagues sent the report structure I should have received last More >
Big Brother – a lesson of tolerance and… marketing
Jan 30th
Another year, another Celebrity Big Brother… I am not a big fan of reality TV shows, however trying to escape office gossip, and the media is almost impossible.
While this year’s series was as dull as ever, an argument over OXO cubes (stock cubes) caused a major diplomatic incident worldwide. The treatment of Bollywood star Shilpa Shetty on the Channel 4 show led to thousands of complaints being made to the broadcasting watchdog, Ofcom.
The housemates in the spotlight were Jade Goody, famous for appearing in Big Brother 3; Danielle Lloyd, a former Miss Great Britain; and Jo O’Meara, former singer with More >
Too much NOISE!
Jan 26th
Katia Adams and C.B Whittemore recently teamed up to write a terrific post on ‘Transcultural Perspective on the Retail Experience’. As it turns out, I recently wrote a paper for my company on consumerism (which I should hopefully be able to post on my blog shortly), and I felt their post was ideal to expand on the issue of ‘too much choice’.
Katia is a Brazilian national living in the USA who blogs about transcultural marketing, and shares her experiences of living in a foreign country. Katia’s ability to discuss cultural differences struck me, as I never really experienced a cultural shock when More >
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