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    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Screen shot 2011-04-04 at 10.03.22

Love instagr.am? Love cats? Say hello to instac.at (the rise of mobile photo sharing)

Apr 4th

Posted by Lolly in Apps

1 comment

According to *a number* of digital PROs, 50% of the internet is made up of cats and the other 50% of something else I can’t mention on here otherwise my blog will be spammed  forever!

 

@adverplanner and @sydlawrence have created instac.at which essentially pulls all pictures uploaded on intagram tagged #cat. If you’re not keen on cat (but who wouldn’t though) you can also search for other hashtags.

It’s the first use of instagram outside the mobile platform I’ve spotted so far, and a very clever one indeed. The result: 2199 page views, 677 easter eggs found, time spent on site: 28 hours (Saturday 2nd April). Now that’s More >

#instacat, instac.at, Instragram, Mobile photo sharing

A Brief Cartoon History of Social Networking 1930-2011

Mar 23rd

Posted by Lolly in Advertising and Communication

No comments

I’ve had no time to blog lately, and good old content curation will have to do for now

PeopleBrowsr tipped me off about their latest SlideShare presentation, a history of Social Networking from 1930 until now to celebrate the Advertising Research Foundation’s 75th Anniversary.

Worth checking out!

PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 View more presentations from PeopleBrowsr

A Brief Cartoon History of Social Networking 1930-2011, Advertising Research Foundation’s 75th Annivesary
Mercedes-Benz LFW app

Mercedes-Benz does #LFW: fashionable content curation

Mar 3rd

Posted by Lolly in Apps

No comments

With modern web technologies everyone can be a content creator. This onslaught of content gives consumers more choices than ever, making it increasingly difficult to find the best content for a specific interest or need.

I’ve been determined not to miss this season’s London Fashion Week, but quickly realised that trying to keep on top of the #LFW hashtag is virtually impossible. There are simply too many sources to choose from. But I found the help I needed in the app store.

Mercedes-Benz launched last year (I think)  a very cool app which pulls in videos and tweets, and behind the scenes content from More >

#LFW, Branded Content Curation, Content curation, LFW iPhone App, London Fashion Week, Mercedes_benz
logo

Social PR conference; how to survive and thrive in a world of real time communications

Mar 1st

Posted by Lolly in Social Media Events

No comments

As you might have noticed from my Tweets yesterday, I attended the Social PR conference, How to survive and thrive in a world of real time communications organised by Influence People.

Rather than overloading you with a long blog post, I’ve ‘Storied’ my favourite Tweets and key learnings of the day

The decks from the speakers are available on SlideShare and hyperlinked below:

  • @joodoo9 Monitoring the gaming industry case study
  • @webmetricsguru on how to identify social media influencers
  • @kdpaine on defining success metrics; are we engaged yet?
  • Celebrity blogger, @thebestofwho on how to approach bloggers @sheldrake on how to plan and execute real-time PR that delivers
  • There’s also a nice write up on how to More >
Conference, Influence People, Social PR London
IMG_9555

Postcards from Berlin: artworks by JR and Interbrigadas

Feb 20th

Posted by Lolly in Art

1 comment

Street Art in the German capital is very much varied and alive; many artworks continue to be created and a number of artists thrive in this interesting city. Berlin offers a very wide collection of street art on its wall and streets through stencils, paste-ups, cut-outs or scratchitis.

For your pretty eyes, I just thought I would share a couple of artworks which really caught my eye.

French photographer JR caused quite a stir with his paste-up project face to face which some consider the biggest illegal photo exhibition ever. Through his art, JR aims to raise raising awareness within conflicts by showing each More >

Berlin, Berlin Street Art Scene, Interbrigadas, Interbrigadas Mercure Hotel, JR Face to Face, JR graffiti Checkpoint Charlie, Street Art
photo

That Honda Jazz commercial; would you really swing your phone in front of the TV?

Feb 3rd

Posted by Lolly in Advertising and Communication

1 comment

The team at Wieden + Kennedy London has created an animated 60 second spot to assist the launch of the new Honda Jazz. There no denying that Wieden + Kennedy are creative geniuses however I have mixed feelings about this commercial.

This Unpredictable Life, reflects life’s wonderful and unpredictable journeys as the viewer follows a character from birth as they grow up; collecting experiences, possesions and a family along the way.

Wieden + Kennedy are claiming a TV first by supporting the spot with an iPhone app that turns a regular TV ad into an interactive viewing experience. Created in conjunction with Gravity More >

Consumer engagement in advertising, Honda Jazz, The Unpredictable Life
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