I was reading the Metro Newspaper on my way to work the other day when I came across an interesting article on Google. In my humble opinion, Google certainly is one of the greatest search engines available on the www.  While most companies, spend their time trying to their brands into household names, Google is trying to stop people to stop using the term ‘googling’ as the Internet search giant said such phrases were potentially damaging to its brand. While this demonstrates that Google now owns the search industry, the prestige associated with a trademark is lost if people use it generically. Google More >