Using technology to deepen engagement in advertising
Jan 7th
I will be lecturing Digital PR at my old university later on this month, which made me think about how different marketing was back in the day, and how it has evolved thanks to technology. (I was one of the few students with a dial-up Internet connection at home back in the day!)
As Social Media practitioners and all round geeks, we tend to forget that average consumers, quite bluntly, couldn’t care less about Twitter, Foursquare and the likes. We do know, however that average consumers, are on Facebook and own mobiles/smartphones. ***
The texting Glove
Yup, you’re reading these lines correctly, More >
4 awesome Social Sharing Toolbars for your blog
Jan 5th
Building traffic and engagement is key to successful websites and blogs. Content sharing is an increasingly important activity on Facebook and Twitter (primarily), and it will only grow with content curators becoming increasingly influential.
Until now, we’ve had Tweet and Facebook Like buttons in individual blog posts, but social toolbars are becoming increasingly popular.
Social toolbars not only provide your visitors with an easy solution for sharing your content, which integrate your social media presence directly into your blog or websites. Social toolbars typically include a search bar, RSS feed, social networking links and buttons to tweet, like and share your content.
Here More >
Best automotive Social Media campaigns of 2010
Dec 28th
It’s that time of the year again, where I’ll be taking a look at the most exciting automotive campaigns of 2010.
Toyota Conversations – Crisis Management
Back in March, Toyota delt with negative backlash from the massive safety recalls of its vehicles. The Japanese auto giant launched a branded channel on TweetMeme in partnership with Federated Media, aggregating and organizing Twitter conversations regarding Toyota in an attempt to repair its image.
The site brings together the top stories being Tweeted about Toyota, from news articles to press releases. The site also shows visitors the most popular videos and images being shared about Toyota More >
The saga continues: George Clooney and John Malkovich star in a second Nespresso coffee ad
Dec 27th
I absolutely adore the Nespresso commercial featuring Clooney and Malkovich which aired on the French screens last year. Surprisingly the ad wasn’t translated (thank god for that – there’s only so much dubbing I can take!) making it even more memorable.
In the last year’s instalment of the Nespresso coffee saga, George Clooney found himself at the Pearly Gates of heaven after dying in a freak accident. There he encounters St Peter in the form of John Malkovich who offers him the option to return to earth in return for his Nespresso coffee machine.
In the new episode, shot in Milan, George appears More >
A simple guide to pitching bloggers (and case studies)
Dec 16th
Blogger outreach has proliferated in the last couple of years as firms and clients increasingly see the value of exposing bloggers and their audiences to their campaigns and products.
The problem is that the big dogs, are being approached over and over again. So how do you get your pitch to stand out from the crowd?
Ford Focus Charitable Christmas Party – Wednesday 15th December
Dec 14th
2011 will be a big year for Ford Motor Company with the Global Launch of the New Ford Focus, a car which combines beautiful design (check out this hot orange!) and seriously amazing technology.
Ford has been known for their innovativeness in the social space and is organising a test drive like no other next February 2011. 40 drivers from around the world will be flown to Madrid to test drive the new Ford Focus for 3 days, offering fans an early look at the car, whilst enjoying several high speed activities.
Test drivers sent to Madrid will also receive the equivalent of More >
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