• crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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Posts tagged 3

Goodbye landlines, hello dongles!

Apr 23rd

Posted by Lolly in Digital PR Campaigns

4 comments

   The folks at 3mobilebuzz recently sent me a new mobile internet dongle to play with, and I have to say that I have been very impressed!

 

The dongle is very simple to install – just whizz it out its box, plug it in and within minutes you’ll be online. I travel a lot around the UK for work and it was a pleasure being able to send emails during my London-Manchester train journey. I did get disconnected at times, but overall I was quite impressed with the signal strength.

 

I think there is a massive opportunity to market this product to More >

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A few thoughts on seeding programmes

Feb 6th

Posted by Lolly in Digital PR Campaigns

3 comments

    Steve at VCCP asked me a while back how I felt about the 3 Skypephone seeding programme. The timing is perfect to share my thoughts as I have just agreed to take part in another seeding programme…

1)    Pitch it right

In case you didn’t know, my name is not Darryl and no I don’t live in the US! I am not quite sure how I would be able to blog about a US product when I don’t have any knowledge of the market… Read my blog (or at least pretend to read it!) and understand what makes me tick and More >

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Better late than never… my Skypephone review!

Jan 12th

Posted by Lolly in Digital PR Campaigns

2 comments

  

 

Life needed me in recent months and I do apologise to the folks at 3mobilebuzz  for not reviewing the Skypephone sooner.  Having done an awful lot of work on mobile phones and consumer buyer behaviour, I’d like to explain how I feel the consumer mobile phone market is currently segmented.  There are more or less 3 different types of consumers in the mobile phone market: 

  • ‘Techno-geeks’ who love technology and who love to have the latest technology
  • ‘Love-phone’ who will choose their mobiles on the basis of trends and aesthetics
  • Cost-conscious consumers or ‘technophobes’ who will choose a network and tariff based More >
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3 Skypephone seeding programme

Dec 11th

Posted by Lolly in Advertising and Communication

6 comments

The folks at 3mobilebuzz  contacted me a while ago to blog about the new 3 Skype phone. As it turns out, I am currently working on a project for 3 and I therefore agreed to take part in the 3 Skypephone trial. First of all, I have to say that their PR pitch is absolutely outstanding – their original email (excerpt below) definitely caught my attention and they have constantly kept in touch to find out how I was getting on.

‘Having looked through your blog, I’m a fan of your take on modern times, and was intrigued by the More >

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