Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of understanding.

Here are some of the things that made me tick…

An Absolut Vodka billboard strategically placed next to the Bank of New York

Gigantic billboards in SoHo (DKNY), Times Square (McDonald’s) and Madison Square Garden (Patron Tequila)

And finally this Twitter sign for the Wholefoods store on Union Square. I could be wrong, but from conversations with my American friends, it seems that social media usage is much more important Stateside More >