I’ve always loved Absolut Vodka’s versatile advertising, and I have written about the brand on a couple of occasions in the past.

When I found out about Absolut’s latest hybrid advertising, offline PR and social media campaign, I had to check it out!

According to the Absolut Kindness website, in an Absolut World, currency would be replaced by acts of kindness; call me cynical, but money makes the world go round! (which is incidentally the lyrics of the soundtrack they used for their commercial).

From a marketing point of view, the campaign didn’t do much for me for the following reasons: - More >