• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Posts tagged advertising

La main la plus sexy du monde

Dec 21st

Posted by Lolly in Advertising and Communication

1 comment

AKA the sexiest hand in the world, is a revamped commercial for Perrier, which originally aired on our screens in the 1970s and was censured for being too saucy.

The ‘new’ advert is generating a nice bit of buzz at the moment, combining both traditional advertising, and a digital campaign which includes a dedicated micro-site with video archives from the 1970s, a Facebook Fan Page, viral vids and a few other goodies including an upcoming ebay auction.

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Starbucks UK news

Sep 3rd

Posted by Lolly in Digital PR Campaigns

2 comments

Love them or loathe them, Starbucks are an iconic brand. Nothing beats the Starbucks experience whilst blogging away on a Saturday afternoon.

Anyhow, the bottom line is that Starbucks sponsored last month’s London Blogger’s meet up, and I just thought I would drop a quick line about their latest UK initiatives.

Starbucks recently launched an instant coffee product called  VIA Ready Brew (VIA = road in Italian in case you were wondering).  Being French and all, I am not a big fan of instant coffee (hmmm Italian espresso anyone?;) but I have to say that VIA Ready brew tasted quite nice and a lovely More >

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ice-gae

Interesting ads spotted in London

Jul 1st

Posted by Lolly in Advertising and Communication

4 comments

Here are a couple of outdoor/newspapers ads that recently caught my eye whilst travelling on the Tube/bus.

I really like this 3D poster at a bus stop spotted on Lavender Hill in Clapham. It stands out from the crowd, and the 3D effect will certainly get parents and kids excited about the movie.

I also spotted this countdown ad for S. Darko in the London Paper. It’s a simple idea, yet an effective way of reminding consumers when the movie is due to come out; I can’t wait to see whether the same ad is in the paper tonight with an updated countdown…

Further More >

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Male vs. female brain

Jan 17th

Posted by Lolly in Advertising and Communication

6 comments

This ad for Goldstar beer really mad me chuckle – it’s definitely something I can relate to!

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Blog here, poke there (tweet on the go?)

Nov 25th

Posted by Lolly in Advertising and Communication

4 comments

O2 print ad – Nov 08

Originally uploaded by Life in LDN

Love it!

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Le roi du pain d’epice!

Oct 8th

Posted by Lolly in Advertising and Communication

5 comments

Just found this old French advertisement on YouTube for Vandamme Pain d’epice… nostalgia, nostalgia! I bet all Frenchies are singing behind their computer screen!

[youtube=http://www.youtube.com/watch?v=lhMYgC8H08Y]

Prosper sadly vanished from our screens years ago, but still remains the ultimate 1980s 4 o’clock snack (as we call it in France!)

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