blog till you drop!
A cocktail of advertising, social media, and technology
La main la plus sexy du monde
Dec 21st
AKA the sexiest hand in the world, is a revamped commercial for Perrier, which originally aired on our screens in the 1970s and was censured for being too saucy.
The ‘new’ advert is generating a nice bit of buzz at the moment, combining both traditional advertising, and a digital campaign which includes a dedicated micro-site with video archives from the 1970s, a Facebook Fan Page, viral vids and a few other goodies including an upcoming ebay auction.
Starbucks UK news
Sep 3rd
Love them or loathe them, Starbucks are an iconic brand. Nothing beats the Starbucks experience whilst blogging away on a Saturday afternoon.
Anyhow, the bottom line is that Starbucks sponsored last month’s London Blogger’s meet up, and I just thought I would drop a quick line about their latest UK initiatives.
Starbucks recently launched an instant coffee product called VIA Ready Brew (VIA = road in Italian in case you were wondering). Being French and all, I am not a big fan of instant coffee (hmmm Italian espresso anyone?;) but I have to say that VIA Ready brew tasted quite nice and a lovely alternative to ‘a proper’ cup of coffee if you’re on the road.
The Starbucks team also gave us a Starbucks Card which can be used to pay for your coffee, get small freebies (free refills, wi-fi etc), and the card can also be used in Starbucks stores around the world – very convenient indeed.
Finally, Starbucks have started serving Fairtrade coffee in all of their espresso-based drinks and created a shiny microsite to commemorate the occasion – follow the Fairtrade Journey for more info.
The fair-trade coffee campaign is understood to be the biggest the US coffee giant has run in the UK and Ireland since it opened its first stores here in 1998.
Starbucks are clearly trying to differentiate themselves from the competition, and I hope to see more social-media related initiatives from these guys very soon.
Interesting ads spotted in London
Jul 1st
Here are a couple of outdoor/newspapers ads that recently caught my eye whilst travelling on the Tube/bus.
I really like this 3D poster at a bus stop spotted on Lavender Hill in Clapham. It stands out from the crowd, and the 3D effect will certainly get parents and kids excited about the movie.
I also spotted this countdown ad for S. Darko in the London Paper. It’s a simple idea, yet an effective way of reminding consumers when the movie is due to come out; I can’t wait to see whether the same ad is in the paper tonight with an updated countdown…
Further reading:
- Cool things spotted in NY
- Adverts from Poland
Male vs. female brain
Jan 17th
This ad for Goldstar beer really mad me chuckle – it’s definitely something I can relate to!
