• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged advertising

Is average better than excellent?

Sep 26th

Posted by Lolly in Advertising and Communication

No comments

I got thinking about excellent advertising campaigns I’ve seen in the past, for instance this, this or this but to name a few.

The Drumming Gorilla by Fallon was a major success, but the follow-up truck ad received mixed reviews

Is average advertising better than excellent advertising? If an ad is outstanding, follow-ups tend to be somewhat disappointing. Here’s a tough question for my ad friends

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A new challenger for Absolut Vodka and another anti-binge drinking ad

Jul 24th

Posted by Lolly in Advertising and Communication

4 comments

Wodka is a product that has been out for a while now, and you just have to love their campaign!

 

 

 

With the influx of Poles in the UK, and the expansion of Europe, Polish Vodka Wodka has become a new item in UK’s shopping baskets. This has to be the best alcohol campaign I have seen in a while.

 

Still on the topic of alcohol consumption, I recently discovered another official anti-binge drinking campaign ad. You may remember that I was recently invited to the launch of the new Home Office’s anti- binge drinking campaign produced by ad agency VCCP. Although a little too More >

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Don’t mess with the French President! (the best viral ever!)

Jan 30th

Posted by Lolly in Advertising and Communication

1 comment

 

Ryanair has landed in hot waters again…

President Nicolas Sarkozy’s spokesman on Monday assailed as “unacceptable” an ad campaign for budget airline Ryanair featuring a picture of the French leader and his girlfriend Carla Bruni.

In the advertisement published in the popular daily Le Parisien, Bruni and Sarkozy are seen smiling dreamily as a caption next to Bruni reads: “With Ryanair, my whole family can come to my wedding.”

Elysee spokesman David Martinon said: “We are looking at all possible legal venues because this is unacceptable.

“Ryanair’s market director for France, Matthieu Glasson, apologised for offending the president and said he was surprised More >

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An engaging Nokia Tube ad…

Jan 6th

Posted by Lolly in Advertising and Communication

5 comments

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Eurostar ad taking the piss?!

Nov 21st

Posted by Lolly in Advertising and Communication

No comments

Good-bye Waterloo, Hello St Pancras. As you are probably more than aware, the Eurostar found a new home earlier this week. Check out the ad and let me know what you think – hit or miss?

 It did cause quite a lot of controversy over here in the UK. I think the hooligan is very 1990s!

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