I recently spotted an interesting campaign for French lingerie brand Aubade, which I thought would make a lovely case study on how to engage with bloggers.

To support the launch of their new (and really cool too!) French Art of Loving website, Aubade teased a few bloggers to death (quite literally!) and invited them to a saucy event in Central Paris.

The agency behind this campaign firstly tipped off the bloggers with this saucy video. The bloggers who wrote about the video where then Facebook befriended by the person who originally posted the video on YouTube and invited them to a ‘let’s see if More >