• Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Posts tagged Barack Obama

#inaug09 – Obama and Social Media Part II

Jan 20th

Posted by Lolly in Digital PR Campaigns

4 comments

The Social Media campaign created and managed by GMMB last year on behalf of Barack Obama was truly fascinating – Obama was indeed everywhere online from mainstream sites such as Facebook, Myspace or Twitter to niche communities such as Eons or AsianAve.

Today millions of people are attending or watching the Obama Inauguration on TV/Online, but are also creating content live across the Globe through Social Media.

1) Avatars

Shepard Fairey’s ‘Hope’ poster of Barack Obama became the iconic image of a historic campaign. I spotted lots of Twitterers this morning who changed their avatar using  Obicamicon.me. Here’s Lolly-Obama!

2) Twitter

There were sightings of the Fail Whale More >

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US elections and Social Media

Nov 6th

Posted by Lolly in Digital PR Campaigns

5 comments

America made the world proud yesterday when it elected Barack Obama, America’s first black President. Regardless of what your political opinions are, this is a truly historic moment.

This year’s election was amazing in terms of the content that was created both online and offline.

There is a lot of cool stuff  out there but I have decided to focus on the things that made me smile. Feel free to leave me a comment with any links/images that make you tick

Advertising

Firstly this really cool advert – the message is pretty self-explanatory I guess

Then this campaign for the Times on the Tube back More >

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