Blogging is stressful aka the creative idea supporting Berocca’s recent bloggers’ outreach. Rather than pitching bloggers directly, Berocca advertised the blogger’s stress relief pack on their own website… I heard about the campaign via a friend’s blog… in other words, viral WOM does work

 

 

 

Berocca put together a really funky creative campaign offering 50 lucky bloggers stress relief packs (see picture below)

 

 

I had never heard of Berocca before (I am rarely sick!), hence their campaign did really work well in terms of raising awareness… and I am now a convert after trialling the product on Saturday morning (much better than standard vitamin More >