Posts tagged Blogger engagement
A simple guide to pitching bloggers (and case studies)
Dec 16th
Blogger outreach has proliferated in the last couple of years as firms and clients increasingly see the value of exposing bloggers and their audiences to their campaigns and products.
The problem is that the big dogs, are being approached over and over again. So how do you get your pitch to stand out from the crowd?
French Art of Loving
Jan 2nd
I recently spotted an interesting campaign for French lingerie brand Aubade, which I thought would make a lovely case study on how to engage with bloggers.
To support the launch of their new (and really cool too!) French Art of Loving website, Aubade teased a few bloggers to death (quite literally!) and invited them to a saucy event in Central Paris.
The agency behind this campaign firstly tipped off the bloggers with this saucy video. The bloggers who wrote about the video where then Facebook befriended by the person who originally posted the video on YouTube and invited them to a ‘let’s see if More >





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