• crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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Posts tagged Blogger engagement

Andy-Warhol-In-the-future-everybody-will-be-world-famous-for-fifteen-minutes-135386

A simple guide to pitching bloggers (and case studies)

Dec 16th

Posted by Lolly in Digital PR Tips

2 comments

Blogger outreach has proliferated in the last couple of years as firms and clients increasingly see the value of exposing bloggers and their audiences to their campaigns and products.

The problem is that the big dogs, are being approached over and over again. So how do you get your pitch to stand out from the crowd?

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French Art of Loving

Jan 2nd

Posted by Lolly in Digital PR Campaigns

1 comment

I recently spotted an interesting campaign for French lingerie brand Aubade, which I thought would make a lovely case study on how to engage with bloggers.

To support the launch of their new (and really cool too!) French Art of Loving website, Aubade teased a few bloggers to death (quite literally!) and invited them to a saucy event in Central Paris.

The agency behind this campaign firstly tipped off the bloggers with this saucy video. The bloggers who wrote about the video where then Facebook befriended by the person who originally posted the video on YouTube and invited them to a ‘let’s see if More >

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