• Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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Posts tagged blogger relations

Andy-Warhol-In-the-future-everybody-will-be-world-famous-for-fifteen-minutes-135386

A simple guide to pitching bloggers (and case studies)

Dec 16th

Posted by Lolly in Digital PR Tips

2 comments

Blogger outreach has proliferated in the last couple of years as firms and clients increasingly see the value of exposing bloggers and their audiences to their campaigns and products.

The problem is that the big dogs, are being approached over and over again. So how do you get your pitch to stand out from the crowd?

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style PA

Bloggers vs. PRs series: Under the skin of The Style PA

Nov 11th

Posted by Lolly in Blogger Relations

1 comment

I recently met the lovely Jenny Hayden aka The Style PA as part of my Ford Ka / TONI&GUY Discover a Style you’ll Love activity (more about this soon!)

Jenny agreed to answer a few questions for my Blogger vs. PRs series (you can read the first instalment with London Beauty Review is here); PRs  take note!

Describe your blog in 140 characters or less

My blog covers hints, tips, tricks and trends for effortless style. You don’t have to be rich to be stylish but fresh ideas can be handy.

How many PR pitches do you receive on a daily /weekly basis?

I am generally drowning in More >

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londonbeautyreview.com

Bloggers vs. PRs series: Under the skin of Beauty Bloggers

Oct 20th

Posted by Lolly in Blogger Relations

6 comments

As part of my ongoing social media work with Ford of Britain, I’ve recently had the opportunity to work, and meet in the flesh a few top UK beauty and fashion bloggers.

I am very conscious that relationships between PRs and bloggers are tense, and PR fails such as the Bangs and a Bun affair reflect badly on our industry. PROs should make an effort in understanding what bloggers want, the type of content they’re interested in, but most importantly forging ongoing relationships; blogger outreach to me, is the equivalent of a one night stand…

I asked the lovely Sarah and Gemma More >

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Blogger relations 101: common courtesy

Feb 16th

Posted by Lolly in Digital PR Tips

No comments

It has recently come to my attention that some PRs have no manners whatsoever… Let me explain.

Scenario 1:

The buying off bloggers agency recently emailed me offering €30 to pen a few kind words about a (boring) website. Due to work commitments, I forgot to send them a polite no thank you. Two weeks later, they sent me another email now offering €80 (woo hoo) to write about the same boring website. I sent them a courteous email explaining that I was against PR agencies paying bloggers.

And then nothing.

As an international PR agency they should have a) enquired about this blog post (because More >

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