• anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged blogging tips

Negative comments are good for your blog

Mar 5th

Posted by Lolly in Blogging

1 comment

I am yet to meet a blogger who doesn’t like receiving comments and feedback on their articles… But occasionally, the feedback you receive is not what you had in mind.

As your blog grows, it becomes more exposed to negative comments…. But these comments are in fact good for your blog.

You can be wrong

Yes, really. Everyone can be wrong, even so called Social Media Gurus / Experts / Strategists.

Negative comments are just a way of adding value to your article and taking the conversation to a new level…

When I wrote the PR agencies buying bloggers article, dozens of blog posts were More >

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Blog Blazers – inside the head of 40 top bloggers

Dec 29th

Posted by Lolly in Books

3 comments

One of the books that has hit my mailbox lately for review is Blog Blazers - a book of interviews with 40 top bloggers exploring how to create successful blogs.

The book was written by Canadian entrepreneur Stephane Grenier from FollowSteph.com,  and features 40 (mostly American) great bloggers including:

The format of the book is interview style with Steph asking  the same set of questions to all bloggers and the bloggers responding. Each interview makes a chapter of the book. Steph asks questions such as:

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