• crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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Posts tagged Branding & Packaging

Just do it!

Sep 12th

Posted by Lolly in Advertising and Communication

3 comments

Yupyland Custom Nike Air

Originally uploaded by YUPYLAND

When big brands come up with successful communications campaigns or slogans, follow-ups always seem to be a little disappointing.

The latest brand to be a victim of its own marketing success is sportswear giant Nike.

Nike recently came up with the slogan ‘Here I am’ for their new range of trainers targeted at women in Europe. When placed next to Nike’s overarching tagline, Nike’s new slogan looks like this:

‘Just do it’ – ‘Here I am’

I am not so sure this is the image Nike wanted to convey for their new range of trainers!!!

Can you think More >

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London vs. New York – Can London be sexy?

Apr 16th

Posted by Lolly in Advertising and Communication

5 comments

 

I recently got involved in a proposal on the topic of country branding which immediately got me thinking about London vs. New York. Both cities are so similar yet so different…

 

The principles behind branding a country are not significantly different to the strategies applied to branding a corporation for e.g.

·         Ireland – With help of Hollywood, Ireland creates ebullient images of a windy, green island full of freckled, red-haired children along with award-winning, creative advertising of a unique product like Guinness.

 

·         Croatia – In the aftermath of the Balkan conflict, war-torn Croatia was left with a very More >

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