A growing number of people are using  location-based services such as Foursquare and Gowalla, or their French counterpart Dismoioù to tell the world where they’re visiting, and offering ‘tips’ about these places. Despite only being live in the UK for 5 months, PR & Marketing Pros have already started clamouring feverishly over this technology and it’s very much a question of who will be the first UK brand to come up with something cool, other than just rewards.

1) Pepsi – brand exposure… for a good cause

Pepsi were the first brand to jump on the Foursquare bandwagon last year by sponsoring the More >