Barcamps are great to exchange ideas with fellow professionals you would never otherwise met. Around 40 marketing professionals braved the rain to attend Media Camp London #2 last Saturday. The interesting Twitter chatter that took place on the day can be found right here.

One of the sessions I took part in, led me to think about the differences between WOM and digital PR, and this post attempts to identify the subtle nuances between both disciplines.

WOM, is a reference to the passing of information from person to person. Word of mouth marketing which emcompasses a variety of sub-categories, including buzz, blog, viral, grassroots, More >