The Internet has not seen anything quite like Susan Boyle, whose online popularity is headed straight to the history books (figures correct at time of writing)
- More than 100 million views on YouTube
- 1,651, 232 fans on Facebook
- Countless Tweets and Diggs

capture

To media observers, the speed and scope of Susan Boyle’s online presence is a testament that the marriage between old media, her performance first aired on British television, and new media namely Twitter (with a little help from Ashton Kutcher and Demi Moore), YouTube and Facebook is broadening the reach of all media, from one channel to another, from person to person.

I don’t own a TV (I watch catch up TV) and Britain’s got Talent is not a programme I would normally watch. I found out about Susan through Twitter as I was checking out the trending topics.

What we’re seeing with Susan Boyle in a very powerful way is the power of spreadability; Consumers in their own online communities are making conscious choices to spread Susan Boyle around online.

I am wondering how old media will fight back… any thoughts on the future of the media landscape?