Posts tagged city branding
Toi, moi et Paris
Nov 30th
I went to Paris for the first time in my life last week-end, and had a fantastic time catching up with a few friends in the French capital.
The Comité Régional du Tourisme of Paris Ile-de-France have recently launched their “Toi, moi et Paris” European campaign, and have asked a number of bloggers to share their ideal vision of the ‘New Paris’.
The objective of this campaign is to make Paris more attractive by highlighting its energy, creativity, romantic yet modern side. I have to admit that I always felt that Paris was a ‘boring’ city, and lacked London’s edge and More >
Londoners to Tweet ideas for a logo to promote the capital
Sep 2nd
You may remember a post I wrote last year about London not being sexy compared to New York…. well it looks like the Mayor of London has finally decided to finally commission a sexy logo for our awesome city – better late than never!
Boris Johnson will be spending £600,000 on the logo to be used globally in the run up to the 2012 Olympic Games and a shortlist of six design firms will be drawn from more than 450 entries after tomorrow’s deadline.
One of the firms in the running, Moving Brands, are using Twitter to invite the public to take part in More >
London vs. New York – Can London be sexy?
Apr 16th
I recently got involved in a proposal on the topic of country branding which immediately got me thinking about London vs. New York. Both cities are so similar yet so different…
The principles behind branding a country are not significantly different to the strategies applied to branding a corporation for e.g.
· Ireland – With help of Hollywood, Ireland creates ebullient images of a windy, green island full of freckled, red-haired children along with award-winning, creative advertising of a unique product like Guinness.
· Croatia – In the aftermath of the Balkan conflict, war-torn Croatia was left with a very More >
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