Posts tagged Consumer Buyer Behaviour
Are bloggers turning into puppets controlled by marketers?
Nov 7th
Social Media Marketing / WOM Marketing / Digital PR – an increasing number of brands are trying to engage with consumers using social media these days.
Social Media is impacting on the decision making process, and marketers have jumped at the opportunity to use bloggers’ influence to get reviews about their products. It’s cheaper than traditional marketing and it seems to work (for now anyway…)
As a blogger and WOM Marketing specialist, I know how things work both from a blogger’s perspective as well as behind the scenes, crafting campaigns and deciding which bloggers we should engage with. [NB: 'engaging' as opposed More >
Brands, Social Media and Consumer Buyer Behaviour
Sep 15th
Colourscape Music Festival – Clapham Common
Originally uploaded by Life in LDN
There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
The Cluetrain Manifesto
Every day people are having conversations online.
Forming around passions and interests, millions of blogs and hundreds of social networks, message boards, wikis and media-sharing sites (Flickr, Youtube, Picasa etc) are discussing a vast array of subjects.
As audiences seize control, attention and influence shifts outside of a brand’s immediate control. Companies need to recognise that people are engaging with brands with or without More >
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