• crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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Posts tagged conversations

Blogs are stronger, better and faster than ever!

Oct 27th

Posted by Lolly in Blogging

6 comments

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.These markets are conversations.

The Cluetrain Manifesto

According to a recent Wired article by Paul Boutin, blogging is dead. Interestingly, I read a similar article in French financial paper ‘Echos’ a couple of years ago that also predicted the end of blogs… and guess what? I read around 120 active blogs on a daily basis! The blogosphere is healthier than ever, and to quote Paul, More >

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Flickr is now conversational

Oct 6th

Posted by Lolly in Digital PR Tips

7 comments

Observing the organic evolution of online communities is simply fascinating.

I’ve always loved taking photos, which probably explains why I am obsessed with Flickr! Despite my lack of interaction with other Flickr users, I tend check my photo stream many times a day… there is something strangely addicting about Flickr!

It seems that everybody’s doing some design update these days. First Facebook, then Mashable, and Flickr earlier last month joined the redesign craze.

It seems clear that Flickr wants to promote the use of its social features and the best photos from the community, rather than simply using Flickr as an online photo album. More >

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