I went to see the truly amazing Coraline 3D at the cinema, with fellow blogger Julie last week.

Had I just seen Coraline posters on the Tube, I probably wouldn’t have considered watching this movie. But here’s the twist; I heard about the movie through social media months ago and eagerly anticipated its release.

Wieden+Kennedy were given the task to reinvent the way you market a movie and created an amazing campaign by coordinating online/offline mass-intrigue and buzz around the film. Here’s the video they created to support the release of Coraline:

This campaign got me thinking about social media and the decision-making More >