• Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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Posts tagged Diageo

The New York Lolly Cocktail card has arrived!

Oct 3rd

Posted by Lolly in Blog Till you Drop!

5 comments

So I got my Blog cocktail card this morning courtesy Splendid Communications, and I’ll be having a go at making the ‘New York Lolly cocktail’ at the week-end

I think Splendid Communications did a brilliant job at establishing relationship with the 50 or so bloggers who attended the Bloggers Meet Up on Tuesday, but they also managed to create a lot of buzz around the Smirnoff brand and the Moscow Mule via a variety of online venues such as the London Bloggers own blogs, Flickr, Twitter, Facebook but also YouTube, where you can watch a video of the making of the Moscow Mule.

The More >

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Bad PR, dating geeks and another night out with bloggers…

Oct 1st

Posted by Lolly in Digital PR Campaigns

13 comments

Here’s a collection of PR pitches that landed in my inbox recently – some good, some, err, not so good!

PR pitch #1: Twitter = Talking in public

Tim from Olgivy, sent me an email yesterday asking me to blog about an ad campaign for a technology giant. I love advertising so technically it should have been something I would have been happy to blog about… and the ads also looked good.

Such a shame his pitch was the worst piece of PR I have ever seen! I hated the tone of voice in his email (sounded like he couldn’t be bothered), and More >

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