Engaging with bloggers is by far the hardest aspect of digital PR; emailing news releases to bloggers often won’t do the trick – bloggers want good content but they also want to get something out of being approached, a product perhaps an invitation to an event, some may even ask for cash (I think we all know about how I feel about bloggers getting paid, so we’ll skip this one)

This blog post is very much a summary of my experiences as someone who engages with bloggers, but also regularly gets pitched.

2007 – The honeymoon period

I was first pitched by a More >