Posts tagged Digital PR
Cobra Twindaloo
Nov 21st
Cobra recently created this Twitter micro-site to celebrate National Curry Week, whereby Twitter users can enter their @names and Tweet their curry type.
The activity aims to reinforce Cobra’s positioning as the beer of choice when eating a curry.
There are however a number of fails in their approach:
- I would have liked to see a big ‘Tweet your curry type’ button on the Twitter micro-site. Their share this button isn’t particularly user-friendly. In addition, no Twitter hashtag was included in the Tweets.
- The Twitter micro site doesn’t link back to their main corporate website and I wasn’t quite sure More >
Should bloggers get paid to write blog posts?
Nov 15th
3-4 PR pitches land in my inbox each week; I don’t mind being pitched and will happily write about brands and products provided the content is relevant to my blog.
An agency recently offered me €70 to write about their latest social media campaign; this made feel somewhat uncomfortable as I don’t think that bloggers should be paid to write about brands/products and I think this is a worrying trend…
I am very much pro-incentivising bloggers for their time but favour product-based incentives, thus giving bloggers the opportunity to experience the brand/product in question first-hand.
What do you guys think? Should bloggers get More >
We7 Valentine’s playlist… with a twist!
Feb 9th
Valentine’s Day – some love it, others hate it (a bit like Marmite…)
The folks at We7 recently asked me to put together a Valentine’s playlist, and as I’ll be DJing on Saturday night, I just thought it would be a fab opportunity to compile a few cool R&B/Funky House tracks for my Saturday night set!
We7 is a pretty cool site; it’s dead easy to use (unlike Last fm), and you can listen to hours of music (unlike iTunes!!!) for free! The Seldom Kid has put together both a pro-Valentine’s Day playlist as well an Anti-Valentine’s day playlist – have a listen when you More >
WOM vs. Digital PR (#mcl2)
Dec 19th
Barcamps are great to exchange ideas with fellow professionals you would never otherwise met. Around 40 marketing professionals braved the rain to attend Media Camp London #2 last Saturday. The interesting Twitter chatter that took place on the day can be found right here.
One of the sessions I took part in, led me to think about the differences between WOM and digital PR, and this post attempts to identify the subtle nuances between both disciplines.
WOM, is a reference to the passing of information from person to person. Word of mouth marketing which emcompasses a variety of sub-categories, including buzz, blog, viral, grassroots, More >
Are bloggers turning into puppets controlled by marketers?
Nov 7th
Social Media Marketing / WOM Marketing / Digital PR – an increasing number of brands are trying to engage with consumers using social media these days.
Social Media is impacting on the decision making process, and marketers have jumped at the opportunity to use bloggers’ influence to get reviews about their products. It’s cheaper than traditional marketing and it seems to work (for now anyway…)
As a blogger and WOM Marketing specialist, I know how things work both from a blogger’s perspective as well as behind the scenes, crafting campaigns and deciding which bloggers we should engage with. [NB: 'engaging' as opposed More >
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