Internet Culture from London… and beyond
Posts tagged Digital PR
Cobra Twindaloo
Nov 21st
Cobra recently created this Twitter micro-site to celebrate National Curry Week, whereby Twitter users can enter their @names and Tweet their curry type.
The activity aims to reinforce Cobra’s positioning as the beer of choice when eating a curry.
There are however a number of fails in their approach:
- I would More >
Should bloggers get paid to write blog posts?
Nov 15th
3-4 PR pitches land in my inbox each week; I don’t mind being pitched and will happily write about brands and products provided the content is relevant to my blog.
An agency recently offered me €70 to write about their latest social media campaign; this made feel somewhat uncomfortable as I More >
We7 Valentine’s playlist… with a twist!
Feb 9th
Valentine’s Day – some love it, others hate it (a bit like Marmite…)
The folks at We7 recently asked me to put together a Valentine’s playlist, and as I’ll be DJing on Saturday night, I just thought it would be a fab opportunity to compile a few cool R&B/Funky House tracks More >
WOM vs. Digital PR (#mcl2)
Dec 19th
Barcamps are great to exchange ideas with fellow professionals you would never otherwise met. Around 40 marketing professionals braved the rain to attend Media Camp London #2 last Saturday. The interesting Twitter chatter that took place on the day can be found right here.
One of the sessions I took part in, led More >
Are bloggers turning into puppets controlled by marketers?
Nov 7th
Social Media Marketing / WOM Marketing / Digital PR – an increasing number of brands are trying to engage with consumers using social media these days.
Social Media is impacting on the decision making process, and marketers have jumped at the opportunity to use bloggers’ influence to get reviews about their More >


