Laurence Borel

Meet the Super Pinners: is Pinning for a profit acceptable?

Three years ago, I wrote a blog post titled Should bloggers get paid to write blog posts? which caused quite a stir at the time. I haven’t changed my mind; I don’t think bloggers should get paid to write blog posts. Sponsored posts are not authentic, and bloggers who accept payment will eventually lose their […]

Paid, Owned, Earned – a new book by Nick Burcher

I was looking for a new book to read when Nick Burcher contacted me the other day about his recently published booked Paid, Owned, Earned. Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how […]

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