Three years ago, I wrote a blog post titled Should bloggers get paid to write blog posts? which caused quite a stir at the time.
I haven’t changed my mind; I don’t think bloggers should get paid to write blog posts. Sponsored posts are not authentic, and bloggers who accept payment will eventually lose their credibility and influence.
There are better ways of monetising a site such as affiliate marketing, banners, blogging for brands, or in the case of extremely successful bloggers, collaborating with brands.
I spotted a post on the Independent Fashion Bloggers community earlier which caught my eye, as it appears (some) Pinners are getting paid to pin. Fashion blogger Fashionista, wrote an in-depth post about these Super Pinners which can be classified into a number of categories:
– Those who pin for brands: there are Community Managers, guest bloggers/Instragrammers out there, so why not guest Pinners?
– Pinning to enhance your job prospects; I got my job through social media, and I am pleased to see that Pinterest is being used as visual CV by creative types
And the not so good:
– Sponsored Pins: now this is when I get worried; how are Pinners disclosing their pins are sponsored? One way around this would be to create a dedicated ‘Sponsored Pins’ board
– Pinterest agents; I have dealt with a blogger’s agent in the past and they she was friendly and professional. But there are also sharks out there who take advantage of bloggers lured by money. I understand why bloggers want to monetise their sites, however I feel the industry should educate bloggers about the difference between PR, advertising and affiliate agencies, and why not point them in the direction of planners/buyers who will be interested in paying for advertising space/links. Wouldn’t that be awesome?
Do you feel bloggers ask to get paid more frequently than they did a few years ago, or is that about the same? How do you feel about paying influencers to post?
I was looking for a new book to read when Nick Burcher contacted me the other day about his recently published booked Paid, Owned, Earned.
Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best to approach the fragmented media landscape.
“The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today’s marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it’s difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of ‘paid’, ‘owned’ and ‘earned’ media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.”
Here’s a sample of the book below, or buy it on Amazon! I’ve bought the book and will review in another blog post at some point!