As a consumer, I recommend and even occasionally express my discontent about brands via Twitter or my blog.

As a social media pro, I spend most of my days managing online presences for other brands, engaging with both fans and detractors.

And the other day, for the first in absolutely ages, a brand engaged with me… this brand was Italian, which made the whole experience even more exciting!

I was having a chat with a couple of bloggers I am currently working with about Spritz, an aperitif typically consumed in the North of Italy. Spritz is a refreshing drink prepared with white wine or Prosecco wine, a More >