Social Media Marketing / WOM Marketing / Digital PR – an increasing number of brands are trying to engage with consumers using social media these days.

Social Media is impacting on the decision making process, and marketers have jumped at the opportunity to use bloggers’ influence to get reviews about their products. It’s cheaper than traditional marketing and it seems to work (for now anyway…)

As a blogger and WOM Marketing specialist, I know how things work both from a blogger’s perspective as well as behind the scenes, crafting campaigns and deciding which bloggers we should engage with. [NB: 'engaging' as opposed More >