I primarily rely on digital sources, mostly from my social networks, for information these days, and tend to be highly influenced by the digital content that comes my way.

When I spotted Alice in Wonderland’s nicely managed Facebook fan page, I simply had to go and watch that movie. It’s not the first time social media influences my decision-making process, especially when it comes to the film/entertainment industry.

I did some research to find how Alice in Wonderland had been promoted in other EU countries, and what I found reinforced the need to think global, yet act local, something which is, from More >