As other forms of advertising are losing their effectiveness, digital advertising is going from strength to strength. The reason for this is simple – online advertising is infinitely more measurable, interactive and customisable. Here are a couple of effective digital advertising campaigns I spotted this morning…

Spotify represents a fantastic opportunity for advertisers and brands. The Spotify advertisements are non-intrusive and straight to the point, and very much like radio advertising, attention levels tend to be high. Spotify adverts often combines both an audio-element with a visual element – by clicking on the British Gas visual, on the bottom left hand-side More >