Not brand new news, but something I’d like to share with my non-UK readers as it  put a smile on my face

T-Mobile recently organised a flashmob at Liverpool Street,  where dancers took over the station and started seriously ‘shaking it’

In terms of SEO and organic social media coverage, T-Mobile did really well, and the video on their YouTube channel has almost had 2 million hits! G1 anyone?

I’ve been saying for a while that YouTube is not currently being used by brands to its full potential but T-Mobile have done a fantastic job with their Life’s for Sharing channel that includes behind More >