• crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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Posts tagged Flickr

paola

Interview with a Flickr A-Lister: meet Paola Cermak

May 13th

Posted by Lolly in Pretty Little Things

2 comments

A few months ago, I blogged about falling out of love with Flickr, as I felt Yahoo! had failed to keep up with the rapidly changing social media landscape, and Flickr users’ needs (no Twitter/Facebook integration, lack of innovations within the platform, no status updates but to name a few).

I am a huge fan of the Flickr community and I still post occasional photos on my basic Flickr account, which allows me to also stay in touch with some of my favourite photographers.

One of these photographers, is the lovely Paola Cermak also known as Sunny on Flickr, whose adventures I have been following over More >

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Good-bye Flickr Pro

Jan 23rd

Posted by Lolly in Social Networking - Tools & News

2 comments

I’ve fallen out of love with Flickr…

I have been a Flickr Pro user for a number of years, but recently decided not to renew my Pro account. Flickr was the place where I kept my travel shots, but also indulged in a little macro photography now and again.

The Flickr community is awesome and I’ve discovered a number of truly amazing photographers over the years… I am a firm believer that the photo-sharing site can be a very powerful conversational tool, and should be included, whenever possible, in your overall social media strategy.

Flickr has however failed to keep up with other social networking sites More >

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Picture 2

Getting under the skin of the Flickr community

Oct 2nd

Posted by Lolly in Digital PR Tips

6 comments

If you work in Digital PR, chances are Flickr will be included in your overall social media strategy. But what if instead of just creating a Flickr group where users can add their pictures, you instead identified the Flickr influencers and engaged with them?

Consumers (and not necessarily consumers who blog or read blogs) often take pictures of products or brands they like, and this can influence their community as a result. Why not find your brand evangelists on Flickr and include them in your PR campaign?

Picture via

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#inaug09 – Obama and Social Media Part II

Jan 20th

Posted by Lolly in Digital PR Campaigns

4 comments

The Social Media campaign created and managed by GMMB last year on behalf of Barack Obama was truly fascinating – Obama was indeed everywhere online from mainstream sites such as Facebook, Myspace or Twitter to niche communities such as Eons or AsianAve.

Today millions of people are attending or watching the Obama Inauguration on TV/Online, but are also creating content live across the Globe through Social Media.

1) Avatars

Shepard Fairey’s ‘Hope’ poster of Barack Obama became the iconic image of a historic campaign. I spotted lots of Twitterers this morning who changed their avatar using  Obicamicon.me. Here’s Lolly-Obama!

2) Twitter

There were sightings of the Fail Whale More >

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Things that make you go awwww!

Nov 2nd

Posted by Lolly in Photo of the Month

3 comments

via

Also thinking that Flickr should perhaps include a status bar…

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Blogs are stronger, better and faster than ever!

Oct 27th

Posted by Lolly in Blogging

6 comments

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.These markets are conversations.

The Cluetrain Manifesto

According to a recent Wired article by Paul Boutin, blogging is dead. Interestingly, I read a similar article in French financial paper ‘Echos’ a couple of years ago that also predicted the end of blogs… and guess what? I read around 120 active blogs on a daily basis! The blogosphere is healthier than ever, and to quote Paul, More >

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