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Using social content to drive sales through search

There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...

Blogfest 2011 - Topshop's smart Tumblr strategy

Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails... I've been in working in the social industry for a ...

A few social, search and mobile trends for 2012

I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning. Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...

It's that time of the year again. What are you New Year's...

Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...

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Blog Blazers – inside the head of 40 top bloggers

Dec 29th

Posted by Lolly in Books

3 comments

One of the books that has hit my mailbox lately for review is Blog Blazers - a book of interviews with 40 top bloggers exploring how to create successful blogs.

The book was written by Canadian entrepreneur Stephane Grenier from FollowSteph.com, and features 40 (mostly American) great bloggers including:

Seth Godin
Alex Papadimoulis (The Daily WTF)
Anita Campbell (Small Business Trends)
David Armano (Logic + Emotion)
Manolo Blahnik (the Manalo Shoe Blog)

The format of the book is interview style with Steph asking the same set of questions to all bloggers and the bloggers responding. Each interview makes a chapter of the book. Steph asks questions such as:

What makes a More >

Blog Blazers, blogging tips, book review, followsteph.com, Stephane Grenier

Using social content to drive sales through search

Blogfest 2011 - Topshop's smart Tumblr strategy

A few social, search and mobile trends for 2012

It's that time of the year again. What are you New Year's...

Posts tagged followsteph.com

Blog Blazers – inside the head of 40 top bloggers

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