• Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
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  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
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  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
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  • crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
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Posts tagged Ford Kuga

Ford Kuga - Popbang Colour Painting

Ford Kuga painted by artist Popbang Colour

Sep 13th

Posted by Lolly in Digital PR Campaigns

2 comments

Picture via Ford Kuga on Flickr

When I started working on the Ford account, a fellow PR practitioner told me: ‘check out what they’re doing in the States. They’ll be up for doing lots of cool online things.’ As it turns out this person was right…

After taking a handful of bloggers to take part in Ford Kuga time trials and car stunts with Paul Swift, we recently commissioned artist Ian Cook (aka Popbang Colour) to paint the Ford Kuga live on the Internet. But here’s the twist… Popbang Colour paints with radio controlled cars instead of paint brushes… and  journalists and bloggers alike More >

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Ford Fair

Ford Kuga does Social Media

Aug 16th

Posted by Lolly in Social Media Events

3 comments

My day time job has kept me busy over the past couple of weeks hence the lack of blogging and Twittering…

I’ve recently started working on the Ford of Britain account, and we’ve been busy plotting internet domination for the Ford brand… well kinda

We kicked things off by inviting a few bloggers to the Ford Fair at Silverstone to celebrate the launch of the FordUKTV YouTube channel. The bloggers took part in a Ford Kuga time trial challenge and joined Paul Swift on two-wheels during a stunt.  Just an average day in the life of a blogger, really

Follow Ford Kuga on More >

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