Fellow blogger Graeme Harrison recently dropped me an email asking me to contribute to his list of Timeless Classics, a list of a list of books that have shaped the advertising and marketing communications landscape.

An impressive list of bloggers have contributed to the list so far including Seth Godin, Chris Anderson, Helge Tennø, Adam Richardson, Russell Davies, Neil Perkin, Jon Steel, Eoan Pritchard, and last but certainly not least, Katy Lindemann.

I’ve been thinking about which book should be included in this wonderful list over the past couple of weeks, and have finally settled for THE social media bible, Groundswell.

Right now your More >