This is a guest post written by my good friend and fellow Social Media practitioner @GuillaumeFoutry

Foursquare, the location based social game, has taken over the social media world.  Given that, you would think that businesses in London – the Twitter capital of the world and a European technological hub – would jump on the band wagon and use it.  But they seem surprisingly reluctant to try it.

I estimate, based on my check-ink all over London, that there are probably 30 companies using it.  That is too few if you think of the number of tech savvy people working in More >