Posts tagged Foursquare
Foursquare: A Missed Opportunity for Businesses in London
Aug 17th
This is a guest post written by my good friend and fellow Social Media practitioner @GuillaumeFoutry
Foursquare, the location based social game, has taken over the social media world. Given that, you would think that businesses in London – the Twitter capital of the world and a European technological hub – would jump on the band wagon and use it. But they seem surprisingly reluctant to try it.
I estimate, based on my check-ink all over London, that there are probably 30 companies using it. That is too few if you think of the number of tech savvy people working in More >
5 brands already unlocking badges on Foursquare
Apr 13th
A growing number of people are using location-based services such as Foursquare and Gowalla, or their French counterpart Dismoioù to tell the world where they’re visiting, and offering ‘tips’ about these places. Despite only being live in the UK for 5 months, PR & Marketing Pros have already started clamouring feverishly over this technology and it’s very much a question of who will be the first UK brand to come up with something cool, other than just rewards.
1) Pepsi – brand exposure… for a good cause
Pepsi were the first brand to jump on the Foursquare bandwagon last year by sponsoring the More >
Adding value to Foursquare badges
Jan 10th
I was one of the lucky few Foursquare users who recently received an invite to download their Beta Blackberry app. The Foursquare mobile site seriously sucks, and the app makes it easy and fun to ‘check in’, find out where my friends are but also get recommendations from fellow Foursquare users.
The really clever thing about Foursquare is that it reaches a segment of Internet users (such as myself) who wouldn’t traditionally leave reviews on recommendations websites such as TripAdvisor or Qype. I also really like the idea that restaurants, cafes and even brands can send real-time discounts and offers to More >
New shiny social networking site – meet Foursquare
Oct 10th
So yes, Foursquare is now available in London, and with it are all the badge-unlocking, social-drinking, night-life infesting, mobile gaming experiences our American friends have been experiencing for the better part of a year. It’s actually the kind of thing I was hoping Nokia and Dopplr would come up with following Dopplr’s acquisition…
For those of you who don’t quite know what I am talking about, Foursquare, is in a nutshell, a location service-based social network-come-game. What it does in effect is to tell you where your friends are and add a little fun to going out in the evening. More >
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