• crystal-ball

    A few social, search and mobile trends for 2012

      I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.   Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...
    More
  • Screen shot 2011-07-12 at 15.43.41

    Using social content to drive sales through search

    There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...
    More
  • Screen Shot 2011-10-27 at 22.19.16

    Blogfest 2011 - Topshop's smart Tumblr strategy

    Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails...  I've been in working in the social industry for a ...
    More
  • anonymousresolutions

    It's that time of the year again. What are you New Year's...

      Photo via Dear blog, It is that time of the year where I should publish my New Year's Resolutions for all to see. Wish me luck, and thanks James for inspiring me! Resolution #1: blog more  I've been suffering from blogger's fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack ...
    More

Posts tagged France

Swine flu spoofs (UK and France)

Sep 14th

Posted by Lolly in Advertising and Communication

No comments

I am sure you’re all familiar by now with the NHS’ advice against swine flu – catch it, bin it, kill it, and the hilarious swine flu dance:

The French on the other hand, are advising the population to use a tissue, or alternatively sneeze in their jumpers (yewwww!)

, , ,

Still on holiday…

Sep 12th

Posted by Lolly in Blog Till you Drop!

2 comments

I was planning on blogging whilst on holiday in Lyon, but finally decided to take a well-deserved break from my computer…

Photo: Saint Paul District, Lyon  via

Speak next week!

, ,

Nostalgia, nostalgia – remember ‘Les Crados’?

Sep 25th

Posted by Lolly in France

4 comments

I just discovered a Facebook group dedicated to ‘Les Crados’ and I am now feeling somewhat nostalgic.

Les Crados were a series of stickers available back in the 80′s. I have so many sticker albums from the 80′s that are probably worth a small fortune: Olive et Tom, Cat’s Eyes (my fav manga!), Lucille amour et rock n’ roll… My grandmother used to walk me to school and would buy me these stickers, although the Crados were certainly not her favourites due to their explicit content!

Nostalgia is a very powerful feeling, and something marketers can capitalise on, and I really think certain products should More >

, , , , ,

Dinner, wine and Twitter!

Aug 22nd

Posted by Lolly in Digital PR Campaigns

11 comments

 

 

 

As mentioned in my previous post, I was invited to my first Twitter Live Wine Tasting last night.

 

Our excellent host Robert McIntosh assisted by Andrew concocted a delicious 5-course meal worth a Michelin star! We were also given the opportunity to sample 5 Hugel & Fils white wines from the Alsace region:

 

 

I prefer sweeter wines, and the Gewürztraminer 2005 was the winner in my eyes. I am now truly in love with Alsatian wines! I have included a short review of each wine on my Flickr stream, and we More >

, , , , , , ,

Twitter Live Wine Tasting tomorrow night!

Aug 20th

Posted by Lolly in Digital PR Campaigns

2 comments

 

My friend Annie Mole dropped me a line this afternoon asking me if I wanted to take part in a live Twitter / blogging / social media wine tasting tomorrow night, kindly hosted Robert McIntosh. I jumped at the opportunity as I think it’s an interesting strategy that aims to usilise a variety of social media tools LIVE!

Springwise have selected this event to be featured on their website is the company behind the wine tasting; here’s what they have to say about the event: ‘The project aims to give wine enthusiasts around the globe a chance to join the world’s top wine More >

, , , , , , , ,

Un p’tit bulletin en français pour parler de Cindy

Jun 10th

Posted by Lolly in France

No comments

Et un petit article pour mes amis bloggeurs Français expatriés. La Nouvelle Star vous connaissez ? C’est un programme de télévison sur M6 genre the X-Factor…

 

Un buzz de fou s’est produit autours d’une canditate cette année, non pas parce qu’elle a gagné, mais parce qu’elle s’est fait éliminer…

 

Depuis son passage à l’émission “Nouvelle Star”, Cindy Sander bénéficie d’une nouvelle notoriété, passant sur de nombreux plateaux TV. Beaucoup sont moqueurs et j’adore tout simplement cette parodie! Déjà-vu ?

[youtube=http://www.youtube.com/watch?v=0E_moPKJrzg]

Notre Cindy nationale s’est forgée un nouveau look et est entrée en studio pour enregistrer son nouveau titre électro Papillon de Lumière, un titre efficace More >

, , ,
12»